To promote the launch of FabFitFun in the UK, we dug into our LA roots and brought a little slice of California to London. The campaign came alive with OOH flypaper around the city, animated videos that lived on social, and a stunt where girls in roller skates delivered boxes to influencers and media.
When you open a new cafe in LA’s trendy Silver Lake, you do so in style. We worked with world-renowned muralist Steve Powers (ESPO) to bring La Colombe’s Philly roots out west and put our stamp on the neighborhood.
FabFitFun’s mission is to inspire happiness and well-being. Our Fall Box Theme brought that to life through the idea of following one’s heart. We wanted members to take time for themselves to learn more about what they love.
To celebrate all those dads who make fatherhood look good, Dockers teamed up with Taye Diggs for an original Father’s Day anthem.
An unexpected twist on a summertime classic—half cold brew + half lemonade. We conveyed the product message with this lemon/coffee bean composite.
La Colombe kicked off their Keep America Wild campaign to support a partnership with the National Park Foundation. Yellowstone cafe to-go cups, tree-lined Draft Latte artwork, an online sweeps, and a robust influencer program were all key to the success of this year-long partnership.
In 2015, Dockers was going through a rebrand for their 30th Anniversary. We took on the challenge of crafting a new brand voice based on their storied tradition as well as a new wave of millennial consumers.
What’s the difference between a latte and a cappuccino? Or a cortado and a macchiato? The reoccurring Coffee 101 series, focused on detailing the nuances of different cafe beverages and coffee terms.
The Hope & Fury concert series was focused on driving real conversations about tough topics and how to incite change. From racism, to gun control, to women’s rights—each show kicked off with a panel discussion followed by a performance from a relevant artist.
Dockers released their university branded khakis for some of the largest state schools in the country. We turned pants into trash talking fans, using stop motion videography and some clever lines about each school.
As part of our Spring box campaign, we teamed up with Gina Rodriguez to dance her way through the benefits and bliss of FabFitFun in a spot that ran after the Super Bowl.
La Colombe’s Draft Latte quickly became the fastest growing RTD product of 2017. To help launch the textured coffee beverage nationwide, we sent a can to space.
Presidio was Speck Product’s new line of phone cases. Made with IMPACTIUM, these cases were extremely protective, while also being stylish.
To announce the new FabFitFun logo, we created this video to showcase how far we’ve come. From a fashion blog to almost 2 million box subscribers, the company has gone through many changes—now the logo has too.
With most pumpkin spice lattes being hot, we decided to lean into the fact that La Colombe’s Draft Latte was cold and unlike any other RTD beverage out there. So we froze pumpkins with liquid nitrogen and smashed them using a high speed camera.
Tired of the ridiculously extreme? Amp Energy kicked off a fake sport to poke fun at Redbull’s extreme sports activations. We supported on our social channels, without telling fans it was a fake sport. No bull, just energy.
We created the “The Is That My Dinner?” scratch and sniff book… for dogs! Primary support came through our #HonestHolidayDinner campaign, where we asked fans to post pics of their pups for a chance to win the book, treats, and other great prizes.
Speck Product’s Presidio line of phone cases guarantees 10ft drop protection. So we put it to the test. #DropTestTuesday
La Colombe teamed up with a variety of influencers from helicopter pilots to at nature photographers to promote the Draft Latte. After millions of impressions along with a UGC contest, our engagement rates were through the roof.
We created a social series featuring cocktails and food pairings for Ancho Reyes, leading to more sales at key on-premise areas in NYC. We worked with local mixologists and chefs to create some spicy recipes. Tacos anyone?
Cold brew is La Colombe’s top selling summer beverage. We created a series of details videos, targeting 11M unique users before and during their morning commute.
As one of the title sponsors of the 2014 NCAA March Madness tournament, Dove Men+Care’s campaign was focused on easy decisions. We hosted a live war room replying to reactions to the bracket busters in real-time.
Working directly with some of the best mixologists and bartenders in the country, we created a number of coffee focused cocktails.
